Jenifer Quelali's portfolio page
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The first step of this project was to create a logo. Each member of the team contributed with unique concepts, and the feedback of both our professors and the client helped us select the final design. The chosen logo was a blend of marigold and poppy, symbols that represented Indian and Canadian soldiers respectively. The blend represented their union during the war, and darker tones were used to convey a grounded and respectful tone for them. Additionally, the logo was designed with versatility in mind, making it suitable for commercial use such as pins and bags.
Once our logo was created, we moved on to design the project’s brand guidelines. The document contained rules about the brand concept, colours, typography and commercial use. Our main colours were inspired by the marigold and poppy flowers, complemented by neutral grey tones to create balance and harmony. For typography, we selected a clean sans-serif typeface to convey both modernity and seriousness. In the end, we established a brand identity that respectfully reflected the memorial’s values in a grounded and meaningful way.
The website for this project was developed using HTML, Sass, JavaScript, Vue, and Lumen. It was designed to establish an emotional connection with users by incorporating powerful imagery and descriptions of the sacrifices made by the soldiers. We showcased their letters and awards to highlight their bravery and courage, creating a meaningful and respectful tribute. A variety of calls to donate were placed throughout the site to encourage donations for the memorial.
To make users more connected not only to the soldiers but the foundation as well, we created an About page that explained the initiative and its current developments. The page provided information on how the project originated and the progress made so far, helping users understand the purpose and impact of the memorial. By connecting the user to people being honoured and the foundation itself, we could effectively drive them to donate for the cause
In the end, our website was designed to provide a smooth and transparent user experience while encouraging support for the memorial. The project is still in progress, with the ad campaign being modified and the video being adjusted. The client has yet to review the final version, but our team is confident in the work we’ve done so far.
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