Jenifer Quelali's portfolio page

Logo

The first step of this project was to create a logo that embodied the brand’s concept of expression and sensuality. After considering several names, Kavorka was chosen for it meaning of attractiveness. Once the brand’s name was decided, my role was to aid and approve my project partner’s logo design. Multiple beauty brands were sources of inspiration for his design, such as Dove and Sephora. The Philosopher font was chosen for its balance of readability and elegance, and the letter “V” was replaced by a pink heart-shaped figure resembling lips. The final result was a sophisticated and feminine logo with an unique design that aligned with Kavorka’s values.

Design Guidelines

After the creation of a logo, the next step was to take the brand’s already established concept and create a design guidelines document in collaboration with my project partner. The document reinforced the brand’s values and contained rules for the brand’s logo, colours, typography and photography. Both the colours and font choices were tied to the brand’s core values, while the photography style was meant to be unique and inclusive, ensuring that Kavorka would appeal to a wide and diverse audience.

Products

Once the design guidelines were completed, three products were created for the brand: a moisturizer, a make-up brush and a lipstick. Those products were chosen because together they offer variety to the brand. The packaging for those products was designed with simplicity and sophistication in mind as they were meant to be recognizable, but not overly flashy. Kavorka’s products were intended to be accessible, and so the packaging design reflected that.

Advertising Campaign

With the products and brand identity in hand, the next step was to design six banners and a magazine spread to promote the brand’s products and website. Both the magazine spread and banners highlighted the positive effects of using Kavorka and emphasized key features of the products, such as vegan ingredients or allergy-free formulas. The majority of them also displayed pictures of young and happy women to convey a positive feeling. an image

Commercial

After the banners were finalized, a short commercial had to be created to promote both the brand and its products. The goal of the video was to showcase Kavorka’s proximity with women and how the brand impacted their lives. During the first part, the video build’s up the viewer’s curiosity, inducing them to question what are the similarities Kavorka has with women. The second half is the answer, highlighting the core features of the brand. The video ends with a display of the products and an animated logo sequence.